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Raining on the parade
by Gary Rosenblatt
Jun 15, 2012 | 3972 views | 0 0 comments | 11 11 recommendations | email to a friend | print
Gary Rosenblatt
Gary Rosenblatt
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NEW YORK — To be clear: I have been a big booster of the Celebrate Israel parade, personally and professionally, for many years, and once again felt a real sense of pride on Sunday, June 3, afternoon watching the waves of youngsters carrying banners and singing Hebrew songs as they marched up Fifth Avenue. And I have the greatest respect for the staff and lay leaders of the Jewish Community Relations Council of New York for the outstanding and essentially thankless job they do in planning, coordinating and raising more than a million dollars, with the support of UJA-Federation of New York, to produce the largest event of its kind for the State of Israel.

That said, it’s time for a serious communal conversation about the future of a parade that relies on the mandatory participation of thousands of day school and Hebrew school youngsters, and draws on their families as the core of the crowd. Without them the highly touted parade would be a modern-day display of the Emperor’s New Clothes: The naked fact is that the great majority of New York Jewry is nowhere to be found on the one day of the year we celebrate Israel together, even when the weather is as perfect as it was on Sunday (at least until the rains came in mid-afternoon).

Does this mean most of our community doesn’t back Israel? Of course not. But there’s a big difference between voicing support and physically showing up to express those sentiments at a large-scale event.

One would think that with the heightened tension, and attention, over Iran’s effort to produce the means to wipe Israel off the map, as pledged, there would be an outpouring of solidarity for Israel this year. But that was not the case.

Perhaps it tells us more than we care to know about the engaged pro-Israel community of New York when we look up and down Fifth Avenue and note the disproportionate involvement of Modern Orthodox Jewry and core activists, and wonder about the level of participation — or lack thereof — of the great majority of New York Jews. Is this a microcosm of the American Jewish relationship with Israel going forward?

I was saddened, but not surprised, to see many familiar faces from years past. Indeed, that’s the problem. It’s largely the same constituency, brimming with enthusiasm that turns out each year. I saw parents and relatives of the youngsters who were marching, lots of kippot, and plenty of middle-aged and older faces in the crowd, which was particularly sparse between 60th and 65th streets.

I know that the Celebrate Israel parade, now in its 48th year, is an almost sacred institution in the eyes of many old-timers. If it were put on hiatus a howl would go up saying it’s a dangerous sign of erosion of support for Israel in the great city of New York. But maybe there are new ways to touch Jewish hearts.

What Would It Take?

Parade organizers, who worked hard much of the year to avoid an open rift within the community over the politics of the parade, will tell you privately how frustrated they feel during the run-up to the big event, wondering whether it’s all worth it, because Celebrate Israel has become a punching bag for the Jewish community rather than the great unifier it once was. A few individuals on the edges of the communal spectrum brought shame to their cause, seeking to disallow the participation of groups they are opposed to ideologically.

The organizers have managed to bring renewed funding and energy to the parade these last few years, widening its participation and securing live television coverage and Internet streaming to cover the proceedings. Channel 9’s two-hour coverage was crisp, and professional, and was stationed near the crowded reviewing stand, where the energy level was disproportionately high.

My gripe, then, is not with the parade; it’s with the missing majority of New York Jews. And I wonder what it would take, if anything, to bring them out.

Perhaps the celebration should not be limited to a single day when the weather is a major factor. There could be a month of Israel-related cultural events, including concerts, films and theatrical productions, in different venues around New York. Live forums could offer leading thinkers in the United States and Israel the opportunity to discuss and debate the most important issues of the day affecting our two communities, with live streaming so that there could be participation from both continents.

The Israel day parade has been an integral part of the New York Jewish experience for decades, but times change and so do our interests, customs and modes of communication. It would be a healthy exercise for us to consider alternative forms of expressing our love for Israel so that we could actively reach a much larger segment of our community — a new way to say “Am Yisrael Chai.”

(Gary Rosenblatt, editor and publisher of The New York Jewish Week, can be reached at Gary@jewishweek.org.)

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